The brand made over the Angel Orensanz Foundation with blush pink backlighting, vase upon vase of lush roses and antique-looking chandeliers with flickering votive candles. And if that didn't set the mood, the perfume's ad campaign featuring a very suggestive Kate Moss played on a loop on flat screens throughout the venue.
An eccentric mix of editors, models and Lower East Side night owls crammed the space to such capacity that security on Norfolk Street had to keep aspiring attendees at bay. "I haven't been out for a while," said one publicist as she scanned the dancefloor for a familiar face. "I was wondering if I'd suddenly gotten behind and didn't know who anyone was."