Friday, October 30, 2009

MICHAEL KORS IS VERY HOLLYWOOD


Michael Kors continues to transform himself from a mere fashion designer into a bonafide style icon.

As famous for his celebrity-favorite fashion creations as he is for his role as a judge on Project Runway, Kors also fronts a popular line of fragrances.

Now, the designer is teaming up with Estée Lauder to tackle the world of color cosmetics.

Building on his Very Hollywood fragrance franchise, the makeup line, called the Estée Lauder Michael Kors Very Hollywood Color Collection, will conjure up the swishy panache of Rodeo Drive with limited-edition products, and launch in January 2010.

"Hollywood is the birthplace of fantasy and dreams. The inspiration for the Estée Lauder Michael Kors Very Hollywood Color Collection is iconic Hollywood glamour, both past and present, interpreted for everyday life," says Kors.

The collaboration resulted from the longstanding friendship between Kors and Aerin Lauder, Estée Lauder Senior Vice President and Creative Director.

"Nobody understands modern glamour and luxury like Aerin Lauder and the Estée Lauder brand, which is what this collection is all about," says Kors.

The collection will spotlight two different modern-classic color palettes - Bel Air Beige and Rodeo Pink - and feature complementary blush, eyeshadow duos, eye pencils, lip glosses and nail polishes.

And the advertising campaign, shot by Craig McDeen, will feature Lauder model Hilary Rhoda in a sparkling gold Michael Kors gown that reflects paparazzi camera flashes as she steps on the red carpet.

(Source: Stylelist)

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