Tuesday, October 27, 2009

VERSACE GETS ULTRA-SINFUL AGAIN


Versace has opened a second Las Vegas location in the Forum Shops at Caesar’s Palace, with a third Sin City location soon to follow. The newly renovated space covers a retail area of 2,500 square feet with a modern, streamlined aesthetic throughout. The look focuses on clean white details, with black granite floors, white leather panel walls and matte white ceilings. The boutique carries the Versace ready-to-wear collections for men and women, a full range of men’s and women’s accessories including bags, shoes, belts, eyewear, Versace Precious Items and the Versace Home collection. The brand will open a flagship early next year in CityCenter’s luxury retail outpost The Crystals.

“Las Vegas is a market with great potential for Versace,” said Michele Sodi, chief executive officer of Versace USA Inc. Until early this summer, the brand had two franchised locations in the Simon-owned mall: one, a Versace boutique, the other, a VJC Versace Jeans Couture shop. The Versace store closed in June, and the company took over the VJC store, which was converted to a Versace boutique while the larger new location was under construction. Now that the new boutique has made its debut, the older location will revert to VJC, before closing altogether in July.

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