He’s on tour promoting his new book, "Fierce Style: How to Be Your Most Fabulous Self.” We caught up with Siriano on his way to his downtown studio.
Q: Aveda did the hair for your fashion show?
A: They’ve done the past couple of seasons. I love them. They’re the best!
Q: So why a book?
A: I guess when the opportunity came up right after the show, I thought it was really interesting. I knew that my book could be really visual. A follow-up to get everyone their fashion fix. I wanted it to be serious and fun.
Q: Define "ferosh.”
A: Being fierce is a state of being, not something you can become. It’s a high point of being a certain persona. Ferosh is a downgraded version of being fierce.
Q: Have you been watching Season 6?
A: I have watched a few episodes, but I’m not up to date. It’s hard to sit at home and have a night to yourself.
Q: They still say "fierce” and "hot mess” all of the time.
A: I guess so! All of my phrases are going. When Tim and I write each other e-mails, it’s all in there.
Q: What’s good about this season?
A: I think the talent level is a little bit higher than last season. I’m waiting for something amazing to be done.
Q: What’s the one thing women must buy for fall 2009?
A: A great amazing coat or jacket — you wear it every day anyway. It’s your look. If it’s special and ornate and unique, that’s amazing.
Q: What’s the one thing we shouldn’t wear?
A: With the economy, people are about pairing low-budget and high-end. For me, underdressing is the trend that’s not working. I don’t think (the poor economy) means you shouldn’t look your best.
Q: In your book, you say that you shouldn’t wear the identical look twice.
A: Mix what you have, as best as you can. That’s what makes you individual and makes your style. You learn from yourself.
Q: You’ve done a lot since "Project Runway.” What’s your goal?
A: To build my brand and make sure the clothing side of my company grows and develops. I’ve been doing accessories and things for other companies. But I want to have shoes and bags and jewelry and makeup all under the same brand. And in five years, I might be bored and join a circus.
Q: You’re going to have a new show on Bravo — what took so long?
A: I think having a TV show without anything to do on a TV show is boring. I needed it to have a strong background.