JWOWW MTV'S LATEST REALITY GIRL THINKS SHE KNOWS FASHION

God save us all, . . .can MTV's horrific casts please stop making clothes-- we all know how this story ends. Lauren Conrad's line failed, Whitney Port's line isn't doing well, and Audrina Patridge's line isn't doing well either. Can someone please tell me how these girls become fashion designers? Just because you claim to be Italian, doesn't mean you know anything about fashion.

One of the Jersey Shore housemates is moving on up in the fashion industry! MTV’s very own Jenni Farley, aka JWOWW, is launching her own clothing line.

Jenni never wore that much clothing to begin with, but when she did, she made a statement! Remember those sparkly hot pants she wore to the club?!

Jenni announced the news via her website, which states, “Jenni has created the ultimate in fashionable clothing. Not only will her line be ‘Edgy’ and ‘Sexy,’ but it will also make people of all ages and body type feel more confident in ‘the scene.’ “Remember you don’t want to be that person at the club that sees someone else wearing the same thing.”

With her style, we highly doubt anyone would be wearing the same thing! The line will include custom-made tops in six colors. Jenni is also offering an opportunity for fans who want to show off their “Shore” style to appear on the site. All they’ll need to do is take a picture of themselves wearing the top and send it to her e-mail address. Visit jwoww.com for more details!

TOM FORD'S "SINGLE MAN"

LOS ANGELES (Reuters) – Fashion designer Tom Ford is best known for reinventing the house of Gucci in the 1990s and more recently, launching his own Tom Ford label.
But Ford has shifted gears in recent months to movie directing and his debut "A Single Man" begins playing in U.S. theaters on Friday after a run in festivals earlier this year.
Based on Christopher Isherwood's novel, the film stars Colin Firth as a man who can't bear to continue living after suffering the tragic loss of his lover.
Ford spoke to Reuters about the movie, his switch from fashion to film, and his idea of "enhanced reality."
Q: How does filmmaking compare to fashion design?
A: "Filmmaking is a totally different expression. Fashion for me is a commercial endeavor. Filmmaking is an artistic endeavor and a commercial endeavor. Working on 'Single Man' was the truest expression of anything I've ever created. It had nothing to do with fashion."
Q: Still, you had to get someone to give a fashion designer money to make a movie. How did you do that?
A: "You don't. You pay for it yourself, which is what I did. We had financing set up, but then the Lehman Bros. crash happened. The people who were investing money pulled out in early September when we were already in pre-production."
Q: What brought you to the decision to finance it?
A: "I was talking to (billionaire businessman) David Geffen, who's a friend of mine, and said: 'David, I'm trying to decide if I should just use my own money but everyone keeps telling me that's dumb.' He said: 'Invest in yourself. It's always the best investment.' I realize I'm very, very fortunate to have that ability."
Q: Exactly how much did you put in?
A: "All of it, so I know exactly how much. We worked with the union ... and the maximum you could spend was $7.2 million dollars and we came in below that."
Q: Julianne Moore was the first actor on board. How did you convince a triple Oscar nominee like her to sign on?
A: "I've known her for a long time. I've dressed her. We're friends. At one point, I said something to her about being sweet to consider this part. She said: 'I'm not sweet. I like the script. I wouldn't do this if I didn't love the script.'"
Q: You had someone else in the lead before Colin Firth.
A: "Colin was my first choice, but he wasn't available because he was going to be shooting 'Dorian Gray.' So I cast another actor but when our production schedule moved, he dropped out. Colin was wrapping 'Dorian Gray.'"
Q: He won best actor at the Venice film festival. Now there's talk about a shot at an Oscar. What do you think?
A: "He absolutely deserves an Oscar. We shot this film in 21 days, shooting night and day and Colin's in every single scene. He has an ability to show an enormous amount of what his character is thinking or feeling without moving his face -- just telegraphing it. That was very important for this character."
Q: Every person in this movie is drop dead model gorgeous -- like they could appear in one of your fashion campaigns.
A: "Honestly, I didn't even notice it was populated with beautiful people. Although Colin's character is going through what may be the last day of his life, so he's struck by beauty everywhere. I believe in a kind of enhanced reality. A long time ago, movies used to be that way. If I were working in a different era, I would have had to have been at MGM."
Q: How so?
A: "Alfred Hitchcock -- and I'm certainly not comparing myself to him -- everything he did was stylized and every single person was gorgeous. It was enhanced reality. Style without substance isn't worth very much."
(Editing by Bob Tourtellotte and Patricia Reaney)

LILY ALLEN PRESSES PAUSE ON HER MUSIC CAREER

Lily Allen quits music for fashion

Singer and fashion show front row fixture Lily Allen is planning to take a time-out from music for "at least one or two years" in order to pursue a fashion career.
Allen, who has previously starred in Chanel ads and performed at the label’s most recent fashion show, has been promoting cutting-edge designers as well as established luxury brands in the past and was expected by many to "concretise" her passion for fashion in some way or the other.
Now it turns out that way will be in the form of a boutique she plans to open with her sister. To be called Lucy in Disguise, the shop will enable shoppers not only to buy clothes but also to hire or rent them, a concept already existent on some online shopping destinations and upscale vintage shops.
"It’s about getting really nice clothes but letting people rent them for affordable prices," she said, "so they can go out and feel like a million dollars and it won’t cost them a million dollars."
The idea is part of a growing "democratisation" trend in fashion, which has an increasing number of designers taking steps towards widening their reach among the masses.
Allen also plans to launch a record label and test her acting skills during her break.

ZAC IS RIGHT ON TARGET!

Zac Posen joins Target's Go International brand

Joining a growing list of fashion's big names is Zac Posen, who has been revealed as Target's next guest designer. Posen will create a range for Target's Go International division (not to be confused with its Designer Collaborations brand). His range will hit stores in the US and online from 25th April.
Of course, Zac is no stranger to working with the retailer. He collaborated with Target Australia on a range of party dresses, which he unveiled at the L'Oreal Melbourne Fashion Festival in March last year.
Leading the European pack, Jean Paul Gaultier was also recently announced as Target's latest Designer Collaborations talent. He will launch his collection on 7th March. Two more reasons to move to America.