OLSEN TWINS are STYLEMINT!

With clothing lines The Row, Olsenboye and Elizabeth and James in the bag, Mary-Kate and Ashley Olsen have found another fashion venture to occupy their well-dressed time: StyleMint.com.


Women's Wear Daily reports that the actresses-turned-designers, along with MySpace founder Josh Berman, will launch the site in July. The fashion newspaper breaks it down:

StyleMint will meld e-commerce and social media platforms to offer consumers a personalized shopping experience, based on a monthly opt-out model, similar to book-, music- and wine-of-the-month clubs. Mary-Kate and Ashley Olsen will help design and merchandise the offerings -- starting with a collection of women's fashion T-shirts retailing for $29.99 -- as well as create regular videos for the site.

Users will initially be asked to register as members and can then participate in short style quizzes to determine which items would most interest them. The first collection of t-shirts will include eight different cuts in a variety of colors.



Ashley told WWD, "Online commerce is the perfect medium for us to create a new brand that is as much about the clothing as it is about the customer experience."



Are you ready to accept the Olsens as a formidable fashion force?

THE BEST STYLE SITES

Whether you are wanting hot new trends or fun ways to wear what you already have, jump start your spring look with these amazing style sites!

BEST MERCH

ShopBop.com The Shopbop was started in the year 1999 as a store called Bop. Shopbop is a premier online shopping boutique for the female fashion.

Bluebee.com Blue Bee is our original store where you will find unique and fun contemporary and young designer collections ranging from dressy tops, suits and dresses to casual pants, jackets, t-shirts and sweaters.

Farfetch.com Farfetch.com unites Europe’s best independent fashion boutiques, so that you can buy from the most interesting designer fashion brands in the world in one easy-to-shop website. Our aim is to provide an exciting range of designers and labels, while maintaining the personality of unique, independent boutiques. This new concept means you can shop from boutiques in Paris, London, Florence and Copenhagen in just a few seconds, all from the comfort of your own home or office.

Stefanibags.com Like most little girls out there, we too, loved our mommies handbags.  We adore clutches, hobos, satchels and totes so much we decided to share our passion for this notorious accessory.  StefaniBags.com brings you the best selection of handbags to help you distinguish who you are every day.  StefaniBags was developed to fill a growing demand for the freshest, “coolest” handbag designers online.  We love the convenience of shopping at home and had the fantastic idea that it would be fun to be able to find all the bags we love in a sophisticated and stylish boutique setting.

$$$ SAVING

ShoeDazzle.com ShoeDazzle's fashion experts choose the hottest shoes for you every month based on YOUR individual personality and tastes. The shoes we pick for you will express your individuality and sense of style. Distinctive, yet trend-right.

Ideeli.com Ideeli is the first members-only shopping community in the U.S. We offer limited-time sale events that feature the most sought-after brands in fashion, home and beauty -- at up to 80% off. Membership is by invitation only and there is no fee to join.

PriceGrabber.com PriceGrabber.com is the industry innovator in online comparison shopping. Millions of consumers use PriceGrabber to quickly obtain free and unbiased information about products, services, merchants and sellers before making a purchase decision. Through continued innovation and consistent focus on providing the best comparison shopping experience on the Internet, PriceGrabber has established itself as the most trusted and effective online destination for savvy shopping.

TheFind.com Find every product from every store, every coupon, and every review.
Everything you need to decide quickly what to buy and where to buy it.

Gilt.com Get access to today's premier fashion and luxury brands at up to 70% off retail. Membership is free and we accept new members daily.

CELEBRITY STYLE

CelebrityStyleGuide.com CelebrityStyleGuide.com was launched in 2005 by Heather Campbell-Green and is dedicated to celebrity style and fashion, clothes and accessories.
Heather's insight as seen in Celebrity Style Guide has brought fashion to a new and exciting interactive level...we put "the fans with the brands!"

Coolspotters.com Coolspotters is a online service that makes it easy to discover and buy the products, brands, and fashions being used by your favorite celebrities – in their real lives, and in movies and television.

SOCIAL SHOPPING

Polyvore.com Polyvore is redefining how people around the world experience, create and shop for fashion on the Internet. Polyvore's easy-to-use virtual styling tool lets people mix and match products from any online store to create their own fashion collections called "sets". The Polyvore community consists of trendsetters, shoppers and aspiring stylists, who create more than 30,000 sets daily and spend an average of 10 minutes on the site per visit. With over 6 million unique visitors and 140 million pageviews per month, Polyvore is the largest fashion community site in the world.

Polyvore members also share their creations on blogs and social networking sites like Facebook and Twitter, extending Polyvore's reach by an additional 22 million impressions per month. This viral distribution network fosters the exposure and discovery of new products, brands and styling insights across a large global audience.

StyleFeeder.com  StyleFeeder is a personal shopping engine that learns your style and helps you shop for apparel, accessories, shoes, furniture, home goods, jewelry, gadgets. Think of us like a Pandora or LastFM for shopping, or a personal stylist who shops the web on your behalf.

Happy Shopping!!!! xoxo

HATHAWAY HALF NAKED IN GQ

Anne Hathaway donned lingerie and talked to British GQ about movie kissing. "It's a totally different experience," she said of the forceful movie kiss. "But really you have to be Angelina Jolie to pull that off and still look good. I don't know if you've noticed, but I ain't no Angie."
"If you're both unattached and you get along, of course kissing in a movie is fun," she went on. "But you can never get truly deep down and into it. Well, I can't. Jennifer Garner -- now that girl can movie kiss!"

CELEBRITY PAYCHECKS FOR FASHION WEEK'S FRONT ROW

Some stylistas would give anything to sit in the front row of fashion week's hottest shows...but can you imagine being paid to place your derriere right next to the runway? How about being paid hundreds of thousands of dollars to do it...and, of course, going home with a designer gift bag? After a little bit of research, Fashionista compiled this list of celebs and how much they earn for sitting in a coveted front row seat:
A-List
Rihanna ($100,000 or more)
Beyonce ($80,000-$100,000)
Mary Kate and Ashley Olsen ($80,000 each)
Julianne Moore ($60,000)
Maggie Gyllanhal ($60,000)
Chloe Sevigny ($60,000 or more)
Jennifer Lopez (circa 2005: $80,000; circa 2010: $30,000)
Lindsay Lohan (circa 2006: $60,000; circa 2010: UNINVITED)
Colin Firth (pre-A Single Man: $5,000; post-A Single Man: $15,000)
B-List
Blake Lively ($50,000)
Leighton Meester ($40,000)
Hillary Duff ($40,000)
Other Gossip Girl cast members ($25,000 a piece)
Jared Leto ($25,000)
Cliven Owen ($10,000)
Kristen Bell (unpaid, but airfare, makeup and clothing are taken care of)
C-List
Kim Kardashian ($35,000-$50,000)
Amanda Bynes ($25,000-$30,000)
Eliza Dushku (unpaid, but airfare, makeup and clothing are taken care of)
D-List
Paris Hilton (free or UNINVITED)
Jersey Shore cast (UNINVITED)
America's Next Top Model Winners (free)

KARDASHIANS FOR BEBE

Next week ladies, the wait is over, . . .The ever-so-stylish Kardashian sisters are lending a hand to retail giant Bebe! Kim Kardashian, Khloe Kardashian, and Kourtney Kardashian are teaming up together to design a new collection for the chain.

Kim recently told Life & Style about their new venture, saying, “We’re branching out.”

“We have a line coming up that we’ve designed for Bebe. So that’s what we’re focusing on right now.”

Kim says the girls have signed a five-year contract with Bebe. We each have our signature pieces,” Kim reveals, “Khloé has her collection, Kourtney has hers and I have mine. It’s so exciting.”

We love that each sister is doing their own collection with Bebe, because they all have such different senses of style! We think their vision matches perfectly with Bebe, and we can’t wait to see what they come up with!

SCAR JO'S MANGO MADNESS

Mango's Spring 2010 ad campaign features Scarlett Johansson in two of our favorite spring trends—the trench dress and floral prints! The actress looks as sexy in Mango’s curve-enhancing khaki wrap as she does sweet in their strapless liberty-print dress. This is Johansson's second season modeling for the label.  
Her last campaign received a mixed response, but that hasn't deterred Scarlett Johansson from reprising her role as the face of Mango's Spring/Summer 2010 collection. With her hair a little longer and in a sultry shade of chestnut red, the actress models the Spanish retail's latest feminine floaty designs.


"I love working with Mango," gushed ScarJo in November. "This is the third campaign I have done with them. The photographer, Mario Sorrenti, makes me feel very comfortable: the sessions are great fun. I see Mango as a casual firm, with lots of combinations of garments, fresh and youthful".

THE DEMI- DEMISE

We knew when Ralph Lauren hit headlines over its photoshop controversy with model Filippa Hamilton, we wouldn’t see the end of such a saga, and here’s the proof: W magazine’s latest cover star Demi Moore appears to have had more than a little retouching.
According to reports, not only has the 47-year-old had more than her fair share of airbrushing for the cover as she poses in a Balmain SS10 dress, but her body has been replaced with someone else’s – 26-year-old Polish model Anja Rubik’s, to be precise.
Representatives from W magazine told Jezebel they “did not do anything unusual or out of the ordinary on Demi Moore for the photo on the cover of W. Demi is an extraordinary beautiful woman and we feel our cover reflects that.”
Call us old fashioned, but we’d probably count one person’s head on another’s body as unusual and out of the ordinary. Suspicion aroused when Demi’s left hip appeared mysteriously narrower than her left thigh – a case of clever lighting, miracle-magic or some serious retouching? It’s the latter, apparently, according to the magazine’s representative who said retouching was done in-house by Alas and Piggot’s – the photographer’s – staff. What a bizarre case of photoshop craziness.