HE SHOOTS HE SCORES

Soccer star Cristiano Ronaldo strips down and flaunts those famous abs of his for the Spring/Summer 2010 campaigns for Emporio Armani Men’s Underwear and Armani Jeans.
The 24-year-old Portuguese stud, who plays for Spanish club Real Madrid and the national Portuguese team, replaced David Beckham who has been the spokesmodel for Emporio Armani Men’s Underwear since January 2008.
Full-sized pictures to come tomorrow. Stay tuned for more Cristiano goodness!
Yesterday, Megan Fox’s underwear ads for Armani were released.

ARMANI PUTS THE X IN FOX

Victoria Beckham’s ads as the face of Emporio Armani Underwear might have been sizzling, but her replacment Megan Fox gets temperatures rising in her new campaign for the Italian label — dressed in skimpy sets from Emporio Armani Underwear for seductive black and white photos. For her Armani Jeans campaign, the starlet debuts a stripped-down look, with damp hair, bare feet, and minimal makeup, and is dressed casually in a white oxford and jeans. The new series of ads, shot by Mert Alas and Marcus Piggott, featuring the 23 year-old will be unveiled in February on billboards in fashion meccas like New York, Tokyo and Milan. Why Fox? Giorgio Armani puts it succinctly: “Megan is young and sexy and has a lot of spirit,” he said, adding that his brands are “all about a youthful attitude, making her the perfect choice for the collections."
"Emporio Armani Underwear and Armani Jeans are all about a youthful attitude making her the perfect choice for the collections," he added.

LOOKS LIKE ARMANI IS ALL ABOUT TEAM JACOB

Taylor Lautner is to be the next hot man to strip for Giorgio Armani adverts, according to reports from many media outlets.
The Twilight hunk is tipped to follow in David Beckham's footsteps to become the body for the Armani Exchange range.
The move will be particularly pleasing for the 17-year-old's millions of fans, who will now get a chance to see Taylor in just his pants.
Rumour has it that Taylor has already negotiated a multi-million dollar contract to advertise clothes and the brand's fragrance.
But Armani are apparently holding off from announcing the news until Taylor turns 18 in February.

ARMANI HINTS RETIREMENT

Giorgio Armani journeyed to Moscow this week despite feeling weak after a bout with hepatitis. The Russian capital's fashion industry has been crippled by the economic crisis for about a year now, and Armani went to lend his moral support. While talking to reporters over there, the 75-year-old designer hinted at retirement. "I'm already organizing staff who will continue my work," he said. He also admitted — despite being known as "King Giorgio" in Italy — that he is, in fact, human. "Of course I am not eternal, there comes a time when you must hand it over." But as he's done with investors in the past — one day he wants a bourse listing, the next he wants to sell his entire empire — he's giving mixed messages. Last month he made some management changes to ease his workload, yet in Russia he wanted everyone to come and see how good he looks.

Dressed in a sleek black suit, Armani joked with reporters about his appearance: "You see how I am, I don't look bad yet, do I?" he remarked to a roaring round of applause.

Armani's deputy general manager John Hooks thinks that, though Armani will lose money this year, the economy has bottomed out for the Armani empire and the fashion industry as a whole. Maybe Giorgio is waiting to leave on a high note. Being beautiful isn't a bad way to bow out, but being beautiful and making bank is so much better.

(Source: NYmag)

BYE BYE BECKHAM, HELLO FOX & RONALDO

Emporio Armani has a new cast of all-stars to their ultra-sexy, provocative, black and white underwear campaigns. Last week, Armani said BYE BYE to the Beckhams (who are a personal favorite of mine, if anyone can make you want to buy or take off your underwear its Victoria & David, their chemistry is undeniable.)

The Beckhams end their 2 year ad campaign with the Italian fashion house. No hard feelings from the Beckhams, as Victoria still considers Giorgio Armani one of her favorite designers of all time. And who wouldn't? He's kept her dressed in great suits, dresses, and even underwear.


The Italian design house decided to go for 23 year old, Transformers siren, Megan Fox and Portugese soccer stud, Cristiano Ronaldo to replace Bex. Don't despair, these two are sure to steam up your favorite billboards.







Girls and guys, alike can't wait to see Miss Fox strip down and pose in next to nothing. Although a scantily clad Fox is nothing new, Armani always has a way of making us drool.











As for Cristiano, I am sure more women will start to watch football now, first David Beckham and now Cristiano? Can we say GOAL! Definitely a brilliant choice. Mert Alas and Marcus Piggott shot Fox in her skivvies in Los Angeles over the weekend. The images will be in every fashion magazine and billboard worldwide starting in January.

January can't come soon enough, but it will be here before you know it. What a great way to bring in the New Year!

51st GRAMMY AWARDS: Let's Hear It For the Boys!

Amidst all the chaotic news of Grammy weekend, there were several fashion crimes committed on the red carpet on February 8th, 2009 in Los Angeles, CA. On music's hottest night the MEN were out-shining the ladies. The musical fellas got it right and women were singing a whole new tune. Who hit a high note with their style choices? And who was way off-key?

Favorite Fellas for Grammy Fashion:

NE-YO. This is definitely the "Year of the Gentleman", because NeYo's fashion forward threads were a lethal combination of textures and precise silhouette. Love a man who can dress well, and ladies, NeYo knows how to rock a hot ensemble on any red carpet!

JAY-Z. No surprise on this one, the Jigga-man brought his A-game to the red carpet runway. He looks like a sophisticated DA and ready for trial, oh wait, he definitely will be dealing with alot of the legal issues that took place over Grammy weekend. Rockin' the shades and a clean crisp suit, which is very "Clyde", but why was his "Bonnie" not on point?

T.I. Tan suit and vest, with a funky pair of denim sums up T.I. and he continues to impress us with his style choices. I would say his style is definitely not "Dead and Gone", he knows how to bring "Sexy Back". And his fiancee gives a whole new meaning to "Bling, Bling".

ROBIN THICKE. This R&B crooner's voice isn't the only thing that is sexy and svelt, so is his fashion. Mr. Thicke definitely kept it monochromatic but did it oh-so well. His best accessory goes to his gorgeous wife, Paula in a black and peach vintage dress with cap sleeves. This couple is pure class. "How does it feel" to be a sex god in the music world?

KINGS OF LEON. Wow. These boys clean up really well and definitely get "style" points for their collaborative effort on the carpet. Each member maintaining a sense of individuality, but still remaining true to their rock image. Skinny ties seem to suit this group well. I adore the variations of textures in the lapels and the choice of leather instead of a blazer. Good job guys!

And now for the FASH-TASTROPHES, . . .Who was Off-Key at the 2009 Grammys? What were they thinking? And what husband and wife both made my "Fash-tastrophe" list. The Wow.


Wow. MIA. We know that this is one Mommy who is "Missing It All" together. I applaud fashion risks, but really? What kinda of statement is this? Baby bump or not, this is definitely a piece that should never have an encore.

Why. Paula Abdul. Hey Paula! Why would you rock a bright yellow and then add gold belts all over it? It doesn't really say "goddess", it says "hot mess". I am kinda surprised, because this "Forever Your Girl" usually does better than this, maybe she fired her stylist?!? Here's a tip that anyone can relate too, unless you are hiphop, if the words rhyme they do not go to together, hence BOLD and GOLD!

Whoa. J-Hud, this was a total dud. Napkins are meant to be on your lap, not stuffed into your decolletage. This Dream Girl didn't hit the right note in this dress. The diagonal-pleated waist looks like an electric tape belt. Although, points for her body which is looking quite fabulous. The only part of the dress that is a save is the pencil skirt that hugs her curves. We will let it go this time, since this beauty is dealing from a tremedous loss.

Whoops. Gwen, my darling Gwen, you are such a fashion icon, but maybe you were out of something to wear or Madonna was trying to play "stylist"? That is the only possible reason that you would've ever chosen this fash-tastrophe! Gwen's impeccable taste typically includes Lanvin to Galliano to Chanel, this glittery outfit is a total miss on the fashion radar. And leggings? We know the Grammy's are not the Oscars but they also aren't a Hannah Montana video casting.

What were THEY thinking? Coldplay's fashion was bizarre?? To say the least, maybe whoever styled Gwen wanted to style the boys of ColdPlay too and maybe that person should be exiled to Tacky Island? These guys are #1 on the charts, but off the charts when it comes to style. These boys are not known for style, but Chris, we love the vintage rock tees, distressed blazers and scarfs that you rock all over NYC. But the "ColorBlinded" Sergeant Peppers get-up is just not a good look! What were YOU thinking??

The Grammy's are always known for the insane fashion choices that are made. Image Consultants are used at every reputable label. They are the people who help to develop the artist's over all image by listening to the music and marrying the two together to create a marketable package that the media will love. Music artists use fashion as an expression, but ask yourself, what kind of expression are you trying to make? a noted and respected one? or one that makes us want to hire you a good stylist?